03 / Viral story
03
May 28, 2026
The most loved player of World Cup 2026
How an Auckland defender became the internet's favourite footballer.
On May 28, 2026, Argentine influencer Valen Scarsini posted a TikTok and Instagram video asking his millions of followers to back Tim Payne as the "least-known player" of the World Cup. The result was explosive.
Tim went from 4,700 followers to over 4.8 million in a matter of days, becoming the most viral phenomenon of the tournament. The fan motto: "No Payne, No Gain".
Tim's reply
“I'm very grateful to be representing my country and I appreciate all the love from around the world.”
— Tim Payne
New Zealand return to the World Cup for the first time since 2010, debuting in Group G against Iran, Egypt and Belgium.
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YouTubeThe clip
@valenscarsini · Instagram / TikTok